|Listen to 99.5 The River weekdays at the times below, and get points you can use to enter great contests that are only for River VIP Rewards members.|
Photo credit: Josh Edelson/AFP/Getty Images
I remember the Keynote address Steve Jobs made when he talked about a phone that was about the size of a deck of playing cards, that could connect to the internet, had a ton of cool apps, could take photos, find your location, and make calls. Then he reached into his back pocket, pull out the new iPhone, and said, "it looks like this."
That was in 2007. Three models and five years later, Apple the "new" iPhone coming out just doesn't seem to have the same level of excitement that it once had. I remember when the iPhone 4 was coming out, the media buzz that was generated when an Apple employee forgot the phone in a bar outside of San Francisco. Rumor boards and internet chat rooms used to be filled with fans speculating the new 3D technology or hologram keyboard that was coming out in the next upgrade.
Today, the news broke that Apple will unveil the next version of the iPhone at a press event on September 10th and for once, this news did not shake the world of technology. Sure, the new phone will probably have the typical Apple tech upgrades: "faster, smaller, lighter." But the fact remains that the company that once revolutionized the smartphone with breakthrough technology and unimaginable features has left fans down over the past few years as society has become spoiled with "new" and seeks "amazing."
As an Apple fan. I hope that next month's announcement recaptures the magic that Steve Jobs showcased on January 9, 2007. Although the realist in me is certain that the days of sleeping out in the mall to be the first to own the new iPhone have passed.